Brief for A2 media coursework.

Within this coursework unit, candidates engage with contemporary media technologies to produce a media portfolio through a combination of two or more media and then present their research, planning and evaluation in digital format. This is a development of the skills from Unit G321 and is also internally assessed.

The following briefs are offered and in this portfolio a combination of two or more media is required:

• Video
• Print
• Web-Based
• Audio
• Games Software

For A2 coursework, I decided to do 'Video' , which means that I need to produce a music video, together with two of the following three options:

• a website homepage for the band;
• a digipak for the album's release;
• a magazine advertisement for the digipak.

Because, I only need to do two of three options, I choose to do a digipak for the album's release and magazine advertisement for the digipak. 

I'm really looking forward to it, as I will produce my first music video ever on one interesting song, mainly on R&B soul genre, which I will choose. This will be a big challenge for me, as I have only a small experience with producing video, and have to say, it isn't easy at all. However, I'm ready with the base knowledge of filming, and facing all the problems that hopefully I will be able to sort them out, and will learn from them as well.  

First of all, I need to pay most attention to the pace of my video, it must be dynamic and feature lots of cuts, without any complicated narrative, easy for audience to convey the meanings of the music video. 

 I want to achieve/ create a music video containing conventional features, easy for the audience to understand. However, to make my music video different, original, as well as show my creativity,  I am thinking to create some elements, which will be slightly unconventional, to attract the audience. This will be another challenge for me, however, I believe that the research and planning will help me with my coursework, of producing music video, magazine advertisement, and digipak for album release.