Back Cd covers - ideas

 Here are my first ideas for the back cover of CD. 

Here are my brief ideas of the back CD covers. I have decided to product three opinions/examples, in order to show my creativity and original ideas,as well as it gives me advantages to then pick the best one; according to my students class people, and then try to improve the design and make it look even better. As you can see, in the first two back covers, I have used an image of butterfly and flower, as I think it's symbolised the young love which I am going to show within my music video, but also fit's with the name of the song I am going to use 'It' girl', the image associated with girl- flower and butterfly. In the last back CD cover, I have used different, original and out-standing background, therefore I didn't have to use the image of flower and butterfly. Within this background I have used some of the effects, which helped me to make it look darker on the side, and brighter inside, to highlight on the fact that the middle part is the most important as it lists the name's of the CD cover. This also allowed me to use brighter colour's on both fonts ( the numbers and the names) where as you can see, I have used two different colours- creamy white on the names, and bright orange of the numbers, to make it look interesting, as well as to make it stands out better. I decided to apply this the bright orange  on the bar code, and think it looks really good, and goes well with the look of the overall cover page. Both fonts are different; on the names I have used  italic font, gives the idea as it's written there, and on the numbers I have used normal font with the large letters, where I have put the star * image, at the each sides. 
The reason why I decided to use the same image, in the first two back CD covers, was to see different possible's of using the same image, as well as allowed me to express my creativity by playing with the colours- changing the tones of colours to match it perfectly with their background, but also placed them in different parts of the page, as in the first cover I wanted the image to stands out well, being easily to see, and make the image look important on the page. In the second back cover, I wanted the image to match perfectly with the background-creates the idea that it belongs there, that I haven't put the image there, therefore I have under-tone the colours, and placed it where the all lines meet together. I believe that I have done it well, as it looks exactly how I imaged it to be. 

Analysis of the CD Covers

Front Cd covers ideas

Here are some ideas of the CD covers I have produced for the front cover's.

The name of the album is JDR-this stands for Jason Derulo as I am going to use one of his song, within my music video, ''It girl''. I have used browny-orange colour for the background, to make it match with the photo of the girl on the cover, which has been already photoshoped on different program. Another reason is the fact that I wanted to make the cover look serious and professional, therefore, I didn't used any bright colours, expect the ones on the fonts, to make it stands out better. I really like how the colour scheme from the background, image of the girl, to fonts match perfectly together. 

I've picked two colours for the both fonts, one the MASTHEAD ''JDR'' you can see bright orange colour,where I have used various of shadow's and other effects. On the title ''It' girl'' I have used lovely light creamy colour, to make it stands out better as well as helped me to create an amazing colour scheme for the look of the overall front cover. I really like this cover, and especially the colour scheme which I have used there, as everything stands out well, even though I have used the similar colours. 

I have decided to create another CD cover, similar to the first one, by using the same image and background but change the fonts (the size, the colour, and the place). The reason why is that after I've produced the first cover, I had some ideas of how to improve it, and make it even better. I decided to keep this first cover, as this is my original and first idea, from which then I have produced the another one. This allowed me to see the difference, and the progressed which I have made. Because I like the both of the covers, I decided to ask people from my class, to help me solve my problem, and pick the one they think looks 
better. 

On the second cover, I have changed the MASTHEAD and title fonts, to something more original and funny- to attract the audience attention. This also allowed me to see the difference between the first cover, and this one, as I believe that by changing the colour scheme and put some affects on the writing, make the difference and gives the various and unlike image of the overall look of the cover. On the MASTHEAD I have used one of my favourite effect ''gradient overlay'' - which has created this lovely effect of three colours, where from the top and the bottom colour is same. Also, the colour tone is different, on the top is darker and on the bottom is lighter, and in the middle you can see yellow colour. I believe that this gives impression of pop music, as the song I am going to use, is from this genre, but also creates humorous and friendly design of the fonts. The reason why is because my music video will be about two young teenagers, falling in love together. Therefore, I didn't wanted to use any sad, dark colours, but something bright to point out, not just on their age, but also on the image of love. The idea that love isn't always same,  that the love brings /begins and comes with the happiness, but also the sadness, tears and broken heart. Just like this pattern of the font- the colours are changing, and from darker to brighter= show image of love. 

Here's another different example of CD cover, where I have used the same photo, but produced it in different way, in order to show the audience the full face of this person, but also to show different possibilities of using the same photo. Also, this is my first ever Cd cover I have produced at the beginning of the year. I don't really like this cover, but what I do like are the fonts which I used there. Therefore, I decided to apply these fonts in the both of my CD covers which are above. I believe that on this cover, you can see the huge progress I have made in order to make the cover's above look better, professional, where I have also created some codes throughout the colour schemes and pattern.

 

Pre-production - Storyboard

By creating script and storyboard, during pre-production, will ensures me, that I have a solid plan-of-action before starting production. This will help me during production by allowing me to focus on the task at hand.

Here's the picture of my storyboard. 

Young Love

Poster with the images which are associated with the young love.

Within my music video, I am going to represent the ''young love''  by two young people, with the background song by Jason Derulo ''It' girl''. The reason for creating the poster, is to give myself perspective of how should I represent young love, so the audience will be easier to familiar with it, and will understand the codes which I will create in other to convey their meanings. As you can see there are mixed of the pictures young people like to do, eat, say when they want to express their love to someone they like, their lifestyle and clothes fashion design. All these significant elements are important for my filming part.As well as it shows the image of how young people, and how they see the love throughout their eyes, by taking the picture of the moment they think was significant. I believe that this will help me when I will be filming for my music video, as it gives me the ideas of what I should be focused on in order to represent the young love in the right, convetional way. 

The song for my music video

Warner Brows record labels
I have contacted the Warner Brows on their website, which is : http://www.wmg.com/contact. They have not yet replied to my message, but when they will, I will present the content of the email on Blogger. Here's a screen shot of myself messaging to Warner Brows label, licensing department, asking for permission to use the song by Jason Derulo ''It girl'', as this is song I would like to use for my music video. 

Copyright law

Copyright, Designs and Patents Act 1988

This means that this law helps the creators of literary, dramatic, musical and artistic protect and control their work, and the ways in which their work materials may be used.

The included things such as: 

• Broadcast and public performance
• copying, adapting, issuing, or even renting and lending copies to the public
• using their work without asking or getting permissions. Unless, the creator had been dead for at least 70 years.

The creator's rights included:

• to be identified as the author 
• to object to distortions of their works.

http://www.copyrightservice.co.uk/copyright/uk_law_summary

For me, this means that I cannot use song, without asking or getting permissions from the record label of the artist I want to use the song. This means that because I am going to use the song by Jason Derulo ''It girl'', I need to contact Warner Bros. or Beluga Heights record labels, which has been working with the artist on this album. If, I would use the song without permission, I would go against this law, and would cause me a lot of trouble's; would give me a bad name, as well as the school which I attend.

Production of my music video

This section is one of the most important sections from my coursework, because I must know how a music video is produced, to represent the specific genre, as well as the different processes, to help me create the final piece, in order to help me, produce it in professional and effective way.

Production process

The true is that the process of making a video can be more difficult as I have very little experience with using a final cut program, as well as I will have to make a plan of my music video, before I can even start filming such as:

• equipment-will provide me with enough time to acquire any additional equipment I may need before starting production.(e.g. different type of camera, lighting,boom-mic for better and clear sound etc.)

• location-by visiting the shooting location during pre-production, I will be able to determine any issues that may arise during my shoot, to find a solution, in order to save the time, which is the most important factor when I will start filming.

• production planning- great videos require throughout planning. Production planning involves recruiting the crew and talent, and helps me to prepare props, costumes etc. I believe that careful planning will ensure me, that my music video production will run smoothly, and without any problems.

• script- by creating script and storyboard, during pre-production, will ensures me, that I have a solid plan-of-action before starting production. This will help me during production by allowing me to focus on the task at hand.

There are three main stage's of the production process

1. Pre-production
2. Production
3. Post production

All these three main stage's, are equality important, in order to help me create a professional music video.

Pre-production- is the planning stage of shoots, and occurs, before the camera starts rolling. I will achieve this by, creating storyboards,taking photos of different locations, where I would like to do filming, pick the right music for the video. This is the most important part of the whole process of producing my music video.

Production-this is when the I start filming my music video includes the set and the crew as well as the actors, costumes, make-up, as well as will set in more locations as I would like to show the love story between two young people. The time of creating my music video can depends of the amount of factors from locations I have shoot, to length of the video.

Post-production- this is when filming is done, them it must be edited on final cut program and created into the overall music video, where music is then merged with edited video recording, to follows effectively. The most important part of it, is to catch the audiences attention, which makes them to watch it. The production process, is about editing it, where I can use special affects, in order to make it look more professional. The disadvantage is that this part, is very time consuming, and have to make sure the continuity is well done and smooth. 

Conclusion...

This gave me information about how to make a video, step by step, by using these methods, from pre-production, to post-production, in order to produce a similar, and professional looking music video.

Target audience

My target audience will be people, who likes this type of music, therefore, mainly young people and teenagers. I believe that my narrative of music video, will appeals to them as well as the song which I have picked, which isn't too long but isn't too short either, as it exactly 3:34 long. The video will contains a lot of conventional elements, which are typical for teenagers and young generation of people. With only few special effects (to give a professional image to my music video) right costumes, and body language shown by characters, will help the audience to easily understand the video, as well as being familiar with, which increase my chances to achieve my first aim, ''to drag the audience attention and appeals to them''.

The characters within my music video

The music video will contains the story of two young people, a love couple, being in relationship, while showing their love in different places, where the audience will be familiar with their informal dress costumes, which will be typical for their age,and identity. 

The first candidate as well as the protagonist character within music video, will be 18 years old Connor, where he will represent his shy but good personality. The audience will be able to easily discover his talent on playing on guitar, as I am planning to show this in one of the scenes, of my within the video. He likes to listening to rock, metal, music type of music, therefore the audience will be able to see him wearing jeans, jacket with the images, or lines, usually in black or dark blue colour's. His style of clothes will tell the audience a lot of about him, and his personality.   

The second candidate as well as the only female character within my music video, will be 18 years old Katie, where she will represent her dominant and lovely personality. The reason why I want her to be playing Connor's girlfriend, is that Connor is very tall, therefore it's very hard to find a right girl for him.Both characters know each other very well, and are friends from a very long time, therefore I believe that in creating some of the specific and very significant scenes, where both will have to express their love, or show their feelings to another character, will be easy to do, in order to reduce any complications, such as: arguing, or refusal to do it.

Initial planning

In this section, I will focus on planning of my music video, by choosing a right song and narrative , in order to convey the message behind it.
The song I have chosen to use for my music video, is very popular and well-known by a young generation, and generally people who are listening to R&B, Pop genre music. The song is called ''It a girl'' by Jason Derulo, who is well-known for his song ''Whatcha say'' or ''In My Head''.
There are number of reasons why I am going to use this song, such as:

• as soon as I decided to do a music video, I knew it will be in R&B, Soul, Pop genre music. As this is kind of music, I mainly listening to, and have any ideas about the way how the music videos are set, what special effect, camera movements, constumes, they use in order to match with the music genre and song of the lyric. 
• I wanted a male singer, because I already have a candidate (my best friend) who will play the protagonist within my music video
• this leads us to the idea of what my music video will be about, and because I have picked very romantic song, with the mix of slow and fast beats, which could represent the image of love in relationship. I decided that my music video will be about two love couples, showing the image of young love between two young people. 
• the video will be containing different locations, such as: in home, on the street, walking together, cuddling and kissing, everything that is associated with love and relationship. As well as by showing different locations, will make my video looks ''busy'' as well as interesting for the audience to watch.

The main aims are

1. to drag the audience attention and appeals to them
2. being creative; showing different locations, the love couples and how they express they love to each other, how does young people see the love, what love means to them, showing their human emotions and face expression which will links to the lyric of the song.
3. using different costumes for the couples, this means informal clothes, jeans, jacket= typical for young people, therefore easy for the audience to recoginise the teenager love or love between two young people
4. the audience will be able to see day lighting as the most of the scenes will be filmed outside, such as: streets, parks etc. The places in which young people spend the most of their times.

I believe that using conventions, will help the audience to understand the message behind the music video, and being familiar with it, as soon as they watch it. The main idea is to not confused them, or makes them think of the meanings of  the music video,  as this is something I don't want to represent in my music video. The reason why is because R&B, Soul music video's does not contains these features, as I would like to stay in professional line of production, by using conventions throughout the music video, which are typical for this genre of music. As well as I don't want to experimenting, and risk that the audience will not understand the music video, as it is likely that the audience might not like it if they wont be able to understand the context of it.